Adobe’s Pricing Sucks

TL;DR: Instead of taking a one-size-fits-all approach, Adobe should let users mix and match.

Let’s suppose that I want to purchase Photoshop. I head to the Adobe website, and navigate to Photoshop’s page. So far, so good. I choose “Buy now.” This is where everything falls apart.

For $20.99/month you get:

  • Adobe Photoshop CC
  • 100GB of cloud storage

For $19.99/month you get:

  • Adobe Photoshop CC
  • 1TB of cloud storage
  • Adobe Lightroom CC
  • Adobe Lightroom Classic CC

Yeah. It makes no sense to me either. I’m sure there’s some logic behind it, but I haven’t figured it out yet. I saw this, and immediately thought of a better way to do this. I’m not sure if it’s financially viable for Adobe, but here it is:

When I go to buy Photoshop, I now only have two options. One option is to purchase all the apps in the Adobe Suite for a certain monthly fee. The new second option is to mix and match. Here’s how that would work:

  1. Choose how much cloud storage you need: 20GB, 100GB, 1TB, etc.
  2. Choose the apps you need. The apps would be priced similar to how the single app plans are now. The more popular apps would be more expensive, but as you added more apps to your plan, the monthly price for each app would decrease until all the apps had been added, and the mix and match price was the same as the full suite price.

Let me try to rephrase that if you didn’t get that. The more apps you buy the cheaper each app gets. The apps keep getting cheaper until the entire Adobe suite is added to the plan and the price is the same as the plan that includes all the monthly apps. Cloud storage can also be easily chosen, as all of Adobe’s apps have some kind of connection to the cloud. Someone with Adobe InCopy CC (text files) won’t need as much space as someone with Adobe Lightroom CC (full-resolution, usually RAW, image files).

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